We build apps and tools that feel like they were made by someone who gets it. Thoughtful, warm, and worth your attention.
What we believe
Intentional Labs is a boutique studio focused on the craft of building digital products that feel genuinely good to use. We believe technology should be a quiet companion, not a loud distraction. The best apps help you do what matters and feel good doing it — then get out of the way.
What we're building
A gentle companion for your emotions, on iOS. No scores, no streaks, no guilt. A quiet space to notice what you're feeling and see patterns emerge over time.
Coming soonAn app to work on your intentions — gently. Because knowing your direction matters more than hitting a target, and it's okay to change course along the way.
Coming soonWork with us
We consult with teams who want their products to feel more human — from product strategy to the design details that shape how something actually feels to use.
Your product works but users don't stick around
We audit your product's UX, flows, positioning, metrics, and conversion points. You get a clear breakdown of what's landing, what's causing friction, and specific recommendations to move forward — including hypotheses for A/B tests, what to experiment on, and how to measure it.
You know what you want to build but not how it should look
Whether you're starting from scratch or rethinking what you have, we'll work through the problem together and deliver up to 3 concepts with prototypes for key screens and interactions. Includes user flows, interaction patterns, and a rationale for every design decision.
From zero to App Store
End-to-end: from idea through design, development, and launch. We handle product strategy, UX/UI design, prototyping, and development. Scoped to your needs.
Tell us what you're working on and how we can help. We'd love to hear about it.
hi@intentionallabs.coIntentional Labs Ltd · Registered in England & Wales · Company No. 17140745
Registered Address: 66 Paul Street, London, EC2A 4NA